Digital Marketing Course Overview
This Digital Marketing course is designed to take you from the fundamentals to advanced concepts in online marketing. Learn SEO, social media strategies, content marketing, and paid campaigns. Gain hands-on experience with real-world projects to build a strong career in Digital Marketing and online business growth.
What You'll Learn in This Course:
- Understand the fundamentals of Digital Marketing and online business strategies
- Learn SEO, SEM, Google Ads, and social media marketing
- Master content marketing, email marketing, and influencer marketing
- Work with analytics tools to track, measure, and optimize campaigns
- Prepare for Digital Marketing roles in IT, corporate, and startup sectors
By the end of this course, you will confidently plan and execute digital marketing campaigns, analyze performance, and drive growth for businesses online.
Course Content
- Introduction to SEO and its importance
- On-page SEO: Meta tags, headings, content optimization
- Off-page SEO: Backlinks, guest posting
- Technical SEO: Site speed, mobile-friendliness, crawlability
- Keyword Research and Analysis
- Competitor Analysis and SEO Tools
- SEO Audits and Reporting
- Local SEO and Google My Business Optimization
- Introduction to Performance Marketing
- Google Ads: Search, Display, Shopping campaigns
- Bid Strategies and Budget Management
- Facebook and Instagram Ads
- Ad Copywriting and Creatives
- Conversion Tracking and Analytics
- Campaign Optimization and A/B Testing
- Introduction to Digital Marketing
- Content Marketing Strategies
- Email Marketing and Automation
- Website Analytics (Google Analytics, GTM)
- Affiliate Marketing Basics
- Online Branding and Reputation Management
- Latest Trends and Emerging Digital Channels
Priya Sharma
August 27, 2025 at 10:00 amExcellent SEO module! The practical strategies and tools helped me understand search engine optimization effectively.
Karan Verma
August 28, 2025 at 3:30 pmGreat learning experience! The PPC and performance marketing lessons helped me set up campaigns and optimize ads effectively.
Neha Gupta
August 29, 2025 at 11:15 amLoved the social media marketing and digital marketing overview modules. The practical examples and campaigns were very helpful for real-world application.